Email marketing has been around for a while. Back in the day when email was just beginning to spread across the world wide web, people had to rely on the phone for communication. Phone service was unreliable, expensive and you had to be careful about what you sent to someone else.
By using email you could avoid all that and ensure that your marketing message got directly to the person you were looking to converse with. Email marketing has been widely used in the online world but only recently has it really taken off. It was a gradual thing, like a virus. Email marketing has been here for years, but only recently has it become popular and now it is being used for the same reason it has always been used, to make money, send advertisements and sell products: that’s all. But now it is also being used to make friends. So it has taken on a life of its own, a life of its own that people don’t even know how to contain. People get it and they get it excited, they don’t know how to stop it. People are doing it wrong, not realizing that they are doing it wrong. If they stop, then the machine goes down. But if they continue they have the potential for creating a loyal following, a loyal fan base. People are forgetting that if they are to become successful online, they need to maintain that email list, keep that customer list alive and well.
To become successful online, you need to focus on building a list, keeping that list alive and well. It is important to remember that people subscribe to your list, they buy from your list, they buy from your list, they sign up for your newsletter, because of your efforts, they are now going to be exposed to your emails, they are now going to have opportunities to interact with you, to respond to your emails and newsletters.
The most important aspect is to deliver that information, that marketing message to that person, then they are going to interact with you. It is all about value. There are people who think that if they don’t engage in email marketing, if they don’t engage in blog marketing, if they don’t engage in other marketing strategies, then they are going to go home and relax and not engage in marketing. I don’t think so. I think they will engage in many other things. And you know, you are building the relationships, the relationship, and the relationship is what makes you successful, it is what makes you reach out and touch people.
The easiest way to create that relationship is to create opportunities to create that relationship with your customers. You can start with just one email, one newsletter, one blog post, one video, one phone call, one live chat. But the fact is that you are going to want to create many more opportunities to build the relationship and to deliver that message to that person. If you think about that, if you see that you have a list of many, many people, then you can go and create many more opportunities to connect with those people. The people who are probably engaged in blog marketing or even that are probably engaged in email marketing, probably engage in Twitter marketing, probably engage in your membership site, probably engage in whatever marketing strategy you are using. You have probably already lost a few customers in the process of delivering your message to them.
The fact is that you are going to be delivering that marketing message to many more people because you have already engaged that person, you have already connected with that person in some way, shape, or form. You have been able to deliver that message to them, which is key, because they are going to take action on that message, whether it is going to be buying that product, subscribing to your membership site, or whatever it is that you are marketing. You are going to take action on the message that you have communicated, and there is probably little reason why they would not take that action.
The fact is that you have already delivered that message to them, and I think that is an important thing to consider. And when I say deliver, I mean that you have already given them some value, some information. Something that is going to help them and make them feel good and make them excited to get to the next email. I think that is really important, and again when you are thinking about list building, when you are thinking about getting into the email list that you are going to be able to do really well, is to remember that you have already been able to create a relationship with the people on your list.
You have already been able to create the prospect that is going to take action on what you tell them to do. You can even create a relationship with the people that don’t take action on what you tell them to do, but I think that is probably less important. But if you are worried about that, you can definitely create the relationship with the people that are still not taking action on what you tell them to do. But that is probably less important.
You can just build a relationship with the people that are currently doing the wrong thing. The people that are only clicking the links on your email, the people that are not going to buy what you tell them to buy. You can create the relationship with these people, and then again you are probably not going to do very well.
The point is that you have already already been able to get a value into the prospect’s head that is going to help them to get into the mindset that you need them to be in to buy from you. You don’t need to get all in their face. You just need to give them value, give them information, give them great content, and the prospect is going to buy from you if they are ready.
So I think you need to be thinking about if they are ready to get the kind of value that you are going to give them. Do they want to spend their time clicking through your links? Do they want to put their brain into the mindset that you want them to be in? If they are not really hungry for what you tell them to do, and they are not really excited about what you are telling them to do, then that is a red flag.
And you probably don’t want to create an emotional attachment to a guy that is not hungry. This is just going to make you crazy. It is easy to do in a sales email, but it is much harder to do in a content email. If you have a content email, then it is tough to start the content email. You want to create a relationship, but you want to do it in the most natural way. You don’t want to give them all your heart, all your soul, all your all, you want to give them your best, most polished information that you have. This is going to really connect with them. Then at the end, it is going to be a great email that they can’t wait to open, because they know that it has great content that is going to help them.